Your website is your online storefront, whether you operate online, offline, or both, therefore it makes sense to invest in professional web design. But how much does it cost to design a website for a small business?

On average, small businesses will often pay $2000 to $10,000 to develop a website. The cost of developing a website for your small business is determined by the elements of your site.

Websites with additional features or custom-built components typically cost more due to their complexity.

Are you ready to learn more about small business website costs?

Continue reading and learning:

  • What factors influence your web design costs?
  • Whether to employ a website builder or a top web design firm
  • How much should you budget for website upkeep?

What is the typical cost of building a website for a small business?

The typical cost of building a website for a small business is from $2000 to $10,000. This average includes the purchase of a domain name and a website hosting plan, as well as the design and development of your site. The cost of developing your website will be determined by its size, features, and complexity.

10 factors influencing the web design price for your small business

Sure, you’re aware of the typical cost of building a website for a small business, but how does that figure come to be calculated?

There are various cost factors to consider when it comes to small company web design prices – all of which are critical. For example, the following factors will almost always be included in your website design costs:

Site element Cost
Domain name $0.95-$12 / domain
Website hosting $24-$120 / year
SSL certificate $0-$1500 / year
Custom site layout $1000 to $15,000
Custom logo $500 to $1,000
Custom images & graphics $100 to $2000
Page volume $1000 to $5000
Custom programming $500 to $25,000
Content management system (CMS) $1000 to $25,000
Website content development
(i.e. copywriting)
$500 to $5000


1. Domain ($0.95 – $12 / domain)

Your domain name is similar to your internet address. Google, for example, may be found at – the tech giant’s domain name. In most cases, you’ll buy a domain name that’s the same as your company name, as Google did.

A domain name will typically cost between $0.95 and $12.

Domain names can be browsed and purchased from firms such as GoDaddy, HostGator, and Dreamhost. If your domain name isn’t for sale, you may have to settle for a different option. While you can approach the current owner of a domain name, this alternative is usually more expensive.


2. Website hosting ($24 – $120 / year)

If your domain name is your online address, then website hosting is your online power company. If you wish to switch on your storefront’s lights in the digital realm, you’ll need a website hosting service. This is due to the fact that web hosting firms power your website and make it available on the Internet.

The cost of website hosting ranges from $24 to $24,000 a year.

As a small business, your web hosting fees will be reduced.

The majority of small websites, for example, use shared hosting, which costs between $24 and $120 a year. Your organization will “share” a server with multiple other websites if you use shared hosting. That is why shared hosting is less expensive.

Although shared hosting has more limited server resources, it frequently works effectively for tiny sites that demand fewer resources.

If you discover that you require additional server resources, such as those required by a slow website, you may easily improve your plan.

3. SSL certificate ($0 – $1500 / year)

A Secure Sockets Layer (SSL) certificate secures your website and its users’ data. SSL certificate
While it is optional, most companies believe an SSL certificate to be important. It acts as a trust indicator, which can persuade users to fill out your contact form or buy your product.

SSL certificates also secure client data from hackers, thereby protecting your company and brand.

In rare situations, your firm may be eligible for a free SSL certificate. Your site hosting provider, for example, may include an SSL certificate with your subscription. Depending on your demands, you may want to get an SSL certificate, which can cost up to $1500 per year to secure your site.

4. Custom site layout ($1000 – $15,000)

When it comes to small business web design expenses, design is a cost component that varies greatly. A theme or template is the foundation of every website. Nobody nowadays creates a website from the ground up. That would take far too much time and money. A template or theme will usually get you 50-60% of the way there, but there will still be a lot of tweaking and coding required to have your site appearing and running the way you want it to. The higher the cost, the more customization and coding is necessary. Because of templates and themes, you can easily construct a great small business website for $2,000-$10,000 instead of $10,000-$20,000 or more.

Furthermore, you’ll most likely require various designs or templates, such as those for the following pages:

Homepage Product or service page

  • Homepage
  • Product or service page
  • Contact us page

As a result, custom site layout expenses can range from $1000 to $15,000.

In most cases, small firms will not spend more than $6,000 on design.

Inquire about design prices when meeting with web design businesses. Request examples of what a high-end design looks like and what a simple design looks like, for example, so you can create a realistic budget for your firm.

5. Custom logo($500 – $1,000)

Although not needed, a custom logo is a lovely complement to any website. A personalized logo raises the level of trust and reliability. In 2022, expect to pay $500-$1,000 for a good-looking, professionally produced logo.

6. Custom images & graphics($100 – $2,000)

Fancy images and graphics can give your site a one-of-a-kind appearance, but they come at a cost. Sophisticated visual effects frequently necessitate the use of specialized editing software, not to mention the skills of a custom graphic design specialist. In 2022, expect to pay $100-$2,000 for some good-looking, personalized adaptation of custom images & graphics.

7. Page volume($1000 – $5,000)

The size of a website varies. A service-based company may have fewer than ten pages, whereas an ecommerce store may have over 100. Even if the pages reuse some of the same layouts, designing and building those pages takes effort from a web design and development standpoint.

For example, an online store may have 50 product pages. Those product pages all share the same design template.

The design and development team, on the other hand, must submit images, videos, and copy to those pages, as well as test them. These processes require time, which is why websites with more pages cost more.

Page prices can range from $1000 to $5000 for sites with 1 to 50 pages, which is the average amount of pages for small business websites.

Web development firms will typically price pages in tiers, such as 1 to 10 pages or 10 to 20 pages. If your company needed 8 pages, for example, you would fall into the 1- to 10-page group and pay the charge for that tier.

A decent rule of thumb is to add roughly $100/page for each page that is not included in the regular website bundle. In this example, adding 15 pages (in addition to the 10 pages provided in the regular website package) would cost $1,500.Obviously, every case is unique, but at the very least, this provides a plausible cost estimate based on industry prices in 2022.

8. Custom programming($500 – $25,000)

When it comes to web development, functionality involves a wide range of features, with the majority focusing on eCommerce. Plan for functionality fees in your small business’s web development costs if your company wishes to take online payments or orders.

Example of a Payment System

Even if you provide services such as gardening, plumbing, or home maintenance, accepting online payments is a good idea. Online payments are convenient for many customers.

If your company’s website allows online payments, it can be a differentiator and help you gain more customers.

The cost of web development for functionality features ranges from $500 to $25,000. As a smaller company, your functionality costs will most likely be on the lower end rather than the higher end.

This is due to the fact that smaller websites do not necessitate the complex payment mechanisms required by larger sites such as Amazon. Speak with a professional web development company, such as BusiBoom, for the most exact estimate of this small business website development costs.

We can assist your firm in determining what type of eCommerce functionality would be most beneficial to your site and business. Simply contact us right now!

9. Content management system (CMS)($1000 – $25,000)

A content management system (CMS), such as WordPress, is a priceless resource.

WordPress is a CMS example.

A CMS is a sort of software that allows your company to generate, manage, and update website content without the need for coding experience. It’s akin to working in a word processing tool like Microsoft Word for many users.

CMS Exemplification

With a CMS, your company can easily alter and update your website. For example, if you want to change the cost of a service or product, you can just log into your CMS and make the change without contacting your developer.

A CMS typically costs between $1000 and $25,000.

In most situations, the amount of money you invest in a CMS will be determined by your desired CMS and the level of customization.

10. Website content development($500 – $5,000)

Any excellent website is built on solid, insightful, and persuasive content. If you’re launching a new site but don’t currently have any content, you’ll need to create some. If you already have a site but the content is weak, stale, or outdated, it will need to be polished, enhanced, and possibly even overhauled. Over the years, I’ve noticed that the most difficult part of building a website is creating content. Our clients struggle with this since it is time-consuming and tough to complete. That’s why, a few years ago, we included professional copywriting services to our website design and development options. Yes, you want your website to look modern and trendy, but it is your website’s content that pushes the needle.

In 2022, expect to pay $500-$5,000 for an insightful, and persuasive content.

The Cost Of Website Updates, Upgrades, Maintenance & Licenses

You must prepare for website maintenance expenditures in addition to determining the costs of website development for your small business. While these recurring charges are unavoidable, you can consider them an investment in the performance and security of your website. The following are six website maintenance charges to anticipate:

  1. Domain
  2. SSL certificate
  3. Website hosting
  4. Ecommerce functionality
  5. CMS
  6. Website maintenance

Check out the table below to learn more about these costs:

Factor Cost Why
Domain name $2 to $20 / year Renew your domain name purchase every year. If you don’t, someone else can purchase your domain name.
SSL certificate $2 to $20 / year Renew your SSL certificate each year to keep your website secure.
Website hosting $24 to $120 / year Keep your website live by paying for monthly or yearly website hosting.
Ecommerce functionality $180 to $300 / year Maintain your ecommerce system through routine updates, including for security.
CMS $0 to $40,000 / year Keep your CMS updated with the latest patches, as well as online if using a subscription-based CMS.
Website maintenance $200 to $1250 / year Maximize your site’s performance with regular performance and security updates, as well as any miscellaneous fixes.


The Bottom Line

The cost of a small business website is determined by a variety of factors, ranging from design preferences to must-have features.

Developing a modern, professional website that generates leads and revenue for your company is far more complex and time-consuming than most people imagine.

If money is tight right now and the DIY approach to establishing your company website is your only option, then do your best.

However, if you can afford it, hiring an expert web designer/developer to build (or remodel) your website can save you heaps of time, money, and aggravation — and the completed product will be better than you could’ve done on your own.

It’s the same reason I cheerfully pay dentists, accountants, auto mechanics, and roofing companies for their services. They can usually complete the job faster, better, and cheaper than I can.

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