The ranking factors targeted by SEO services will depend on your SEO plan. A full service plan will optimize for on-page, off-page and technical SEO, while an off-page SEO plan will optimize for off-page SEO.

Search engines such as Google use over 200 ranking factors.

The most notable factors include:

  • Your backlink profile, which is primarily the quality and quantity of external sites that link to you.
  • Your content, including keyword targeting, keyword integration, and content usefulness.
  • Your user experience, including page speed, usability, mobile friendliness, etc.
  • Whether your SEO plan will be optimized for these ranking factors depends on your SEO service provider.

A freelancer, for example, may focus on specific areas of SEO, such as off-page SEO. In contrast, a consultant may specialize in SEO audits, while an agency may offer plans that include on-page, off-page, and technical SEO.

To get the most accurate information on what SEO services include, contact a service provider. They can provide your business with a list of deliverables, as well as pricing, which your team can then use to compare SEO plans.