Now that you know the definition of SEO services, it is necessary to review the services offered by SEO companies. While every digital marketing company is different, when it comes to SEO, you want to work with a provider that offers a complete package.
1. SEO Audit
Every SEO company’s services should have an SEO audit.
With an SEO audit, your SEO provider will gain insight into your current strategy.
Even if you don’t have an SEO strategy, your agency will evaluate your website from an SEO perspective to see where it is performing well and where it can be improved.
While you can take advantage of free SEO audit tools, they don’t provide your business with the same insight as a team of SEO experts.
That’s why SEO services should include an audit. If they don’t, it shows a lack of preparation and investment in your SEO company. The absence of an SEO audit may also indicate that your agency does not intend to create a customized strategy for your business. Instead, they use a template, which is why they don’t want to invest the time to audit your website.
The best strategy is one that is tailored to your business, your brand and your audience.
2. Competitor Analysis
No matter how niche your industry is, you want your SEO service to have a competitor analysis. With a competitor analysis tool, your SEO company can discover competitors both online and offline.
This discovery can inform your strategy and help you capitalize on and benefit from your competitors’ weaknesses. While many SEO companies include initial competitor analysis in their services, you want to work with companies that make competitor analysis a regular part of their strategy.
They are constantly evaluating your competitors and are always looking for and identifying opportunities. For example, BusiBoom analyzes your competitors on a quarterly basis.
This proactive approach has allowed us to create competitive strategies for our clients, which has enabled our award-winning team to generate over $770 million in revenue for our clients over the past five years.
3. Customized Strategies
A customized strategy is a core component of the definition of SEO services. You can get the most return on investment (ROI) from SEO when you have a personalized approach that is specific to your business. This translates into more calls, orders and visits to your company.
If you invest in an SEO service package, your team needs to make sure your agency offers a customized strategy. This is because many SEO companies, especially those that promote “cheap” SEO services, offer cookie-cutter or copy-and-paste strategies.
By using a cookie-cutter SEO approach, your business is not getting the maximum ROI. In most cases, companies fail to appear on the first page of search results with these types of tactics, which doesn’t help your business because only 25% of users will go beyond the first page of search results.
This is why your team needs to invest in the services of an SEO company that offers custom strategies.
4. Off-Page Optimization
When you invest in SEO services, your package should include off-page optimization. In SEO, off-page optimization refers to optimizing factors outside of your website that affect your ranking in search results. For example, your backlink profile can shape your ranking in search results.
For reference, your backlink profile refers to the number and quality of sites that link to your site. A food blogger, for example, might link to your website when they share the custom cakes you made for their party.
As part of an SEO company’s services, they usually offer the following services for off-page SEO
- Promote your site’s content to bloggers and webmasters
- Develop shareable content for your website’s blog
- Monitoring your company’s mentions on social media by users and influencers
- Optimize your Google My Business profile
If you don’t know if an SEO agency offers off-page optimization as part of their SEO services, just ask! They can provide an overview for your team. They can provide your team with an overview of what their SEO marketing services include and what the specific deliverables mean. This way, your staff can make an informed decision when choosing an agency.
5. On-Page Optimization
On-page optimization is another key component of what SEO services mean. With on-page optimization, your SEO agency focuses on optimizing the functionality of your website for search engines like Google.
Some examples of on-page SEO service deliverables include:
- Updating title tags, meta descriptions and heading tags for search
- Auditing your site’s information architecture, redirects, and internal link structure
- Create a sitemap
- Optimize your site’s imagery according to best practices
- Research and optimize your site with valuable and relevant keywords
- Analyze your site’s usability, speed and design
In most cases, on-page optimization makes up a large part of your SEO services. This is why if an SEO company does not offer on-page optimization, they are not offering search engine optimization, which means your team needs to find another agency.
6. Monthly Reports
When it comes to SEO services, transparency is crucial.
You want an agency that your team can trust and rely on, which is why it’s crucial to work with an SEO company that includes regular monthly reports. With SEO reports, your business can immediately see the results of your SEO strategy.
For example, your reports may include your website’s organic traffic, conversion rates, and rankings in search results. In addition to receiving monthly reports, your SEO company’s services should also include time with your dedicated senior marketing expert.
When you have regular meetings with your senior marketing expert, your team can ask questions, review your reports one-on-one, and much more. In short, routine meetings help you and your team stay in tune with your SEO company.
7. Progressive Optimization
SEO is an ongoing strategy, which is why the definition of SEO services often emphasizes the partnership your business forms with your SEO agency.
You are working with your agency on an ongoing basis, which is why an SEO company should work as an extension of your business. This is also why their services should include progressive optimization. Through continuous optimization, your SEO agency will continually optimize your website.
Even if your site meets SEO standards, they will continue to find ways to improve and enhance your SEO strategy, which allows you to get more out of SEO.
Your dedicated senior marketing expert, for example, may find more targeted keywords for your business.
This discovery will translate into new content that can be promoted to bloggers and webmasters in your industry. No matter how advanced or successful your SEO strategy becomes, your company and SEO agency can make it better.
That’s why it’s vital that your business works with an agency that recognizes this and sees the potential of your website.