The average landing page conversion rate varies depending on factors such as your goals and niche.

What is a good conversion rate?

The average landing page conversion rate across the online marketplace is 2.35%. Meanwhile, the top 10% companies convert at 11.45% at a minimum and the top 25% industry players boast at least a 5.31% conversion rate.

Your CRO efforts must generate a 10% conversion rate or higher to place your website conversion rates 3X to 5X higher than the average landing page conversion rate.

Be sure to consult with the top CRO companies to find out what is a conversion rate ideal percentage for your specific industry.