SEO involves improving your website based on user needs and Google’s algorithms, with the goal of ranking the most relevant and useful content for searchers. SEO techniques aim to make your website more understandable to users and search engine crawlers, and to make your website more valuable to users.

Search engine optimization encompasses a wide range of techniques that focus on adding relevant keywords to your content, making your site more user-friendly, earning links from reputable sources, and much more.