The Bottom Line

Wix is a leading all-in-one website builder that offers a highly customizable drag-and-drop site editor. It’s not only very intuitive and easy to use with tons of high-quality online store templates to choose from for free, but it also offers feature-rich plans that help make selling online easier. For example, plans come with the ability to sell unlimited products, abandoned cart recovery and recurring payments.

The downside of Wix is that storage is limited to 50 GB, and the price for unlimited storage jumps up to $59 per month. This makes it expensive for online stores with a large inventory and content-heavy sites, such as those that use many product photos and a blog for content marketing.

Who should use it

Wix is the best e-commerce platform for businesses that want a very easy-to-use site builder that comes with everything you need to build and manage an online store.

Wix Pros & Cons 2022

  • Beginner-friendly site editor
  • Easy-to-use drag-and-drop interface
  • All-in-one pricing includes hosting, a domain and SSL certificate
  • All templates are free
  • Sell unlimited products
  • Accept recurring payments
  • Built-in SEO
  • 200+ App integrations available
  • Entry-level e-commerce plan has a storage limit of 50 GB
  • Limited dropshipping integrations
  • Visitor analytics not available on free or Combo plans
  • Storage limits on all plans
  • You can’t change templates once your site is live

Wix Ratings at a Glance

Wix reviews are mostly positive, with users appreciating its ease of use and straightforward setup. Complaints usually factor in software limitations, such as the inability to change a template once a site goes live, or storage limits. Here are the factors we weighed into our score:

Drag-and-Drop Interface Yes
Monthly Cost Free to $59
Social Media Integration Yes
Email Tools Yes
Inventory Management Yes
SSL Certificate Yes
Trustpilot Rating 4.4 out of 5 stars with over 5,900 Wix Reviews
TrustRadius Rating 8.2 out of 10 stars with over 325 Wix Reviews

What Is Wix?

Wix is a beginner-friendly, all-in-one tool that makes it easy to create a professional-looking website. Wix offers more than 800 design templates that allow you to customize a site for various blogging and small business needs. Connect to more than 300 third-party apps to add advanced features to your website, such as online scheduling or event booking.

Wix Core Features

Website Builder and Templates

Wix offers three different editors for creating a website. Each offers distinct advantages.

The Wix Artificial Design Intelligence (ADI) editor is ideal for beginners who don’t know where to start. The Wix ADI asks you a few questions and then builds a basic site for you in a matter of minutes.

The second editor is the Wix standard editor. With this option, you choose a Wix template and customize it for your needs using the standard Wix drag-and-drop editor. You can start with the ADI editor and then move to the standard editor at any time. With both editor options, you can enable or disable a mobile-friendly view of your website.

The third editor is Editor X. Introduced in 2020, Editor X lets you create a fully responsive website that looks and works great on all types of devices. Editor X was developed with designers in mind and comes with a full suite of advanced capabilities, including scalable font sizes, grid layout, stack and scale media, custom breakpoints, docking and advanced sizing control.

These user-friendly editors allow you to quickly add or delete content, change the font and personalize your site without any knowledge of coding languages thanks to its drag-and-drop functionality. And don’t worry if you’re not a design pro, there are more than 800 design templates available.


Wix comes with everything you need to start, grow and manage a successful blog. You can easily add and format text, insert images and create new posts with the drag-and-drop editor. Plus, there are built-in tools to help you manage your blog and grow your audience, such as social media integrations, email marketing and SEO.


Wix lets you turn your website into an online store with its Business and eCommerce plans. With these plans, you can sell products, take payments and manage your inventory all in one place. Plus, it has a wealth of features to help you promote your business and convert visitors into paying customers.

Its Business Basic plan allows you to accept online payments, while Business Unlimited is designed to help you grow and expand your business with product reviews, subscriptions, multiple currencies and marketplace selling. Its Business VIP plan offers the entire suite of features such as unlimited dropshipping products, priority customer support, customized reports and a customer loyalty program.

Wix Pricing & Plans

Wix offers three plan categories: basic Website plans, Business and eCommerce plans and Enterprise plans.

Wix Basic Website Plans

The Wix free plan comes with Wix branding on your website on your subdomain (for example, The free plan includes 500MB of cloud storage and 500MB of bandwidth.

If you want a more professional website that allows for greater site customization and more features, you’ll need to go with a paid plan. Wix offers four paid basic website plans that range from $16 to $45 per month. All plans come with a free custom domain for one year and a free SSL Certificate. Other features of these plans are shown on the chart below.

  Combo Unlimited Pro VIP
Monthly Price $16 $22 $27 $45
Storage 2GB 5GB 50GB 100GB
Video Hours 30 minutes One hour Two hours Five hours
$600 Ad Vouchers  
Site Booster App (free for one year)  
Visitor Analytics App (free for one year)  
Events Calendar App (free for one year)    
Professional Logo and Social Media Logo Files    
Customer Support Standard 24/7 customer care Standard 24/7 customer care Standard 24/7 customer care Priority customer care

Wix Business and eCommerce Plans

If you want to monetize your site by accepting online payments, you’ll need to choose one of Wix’s Business and eCommerce plans. There are three options to choose from, and all offer secure online payments, recurring payment options, customer accounts and a custom domain that’s free for one year. Other features of these plans are as follows.

  Business Basic Business Unlimited Business VIP
Monthly Cost $27 $32 $59
Unlimited Products
Abandoned Cart Recovery
Storage Space 50GB 100GB Unlimited
Video Hours Five hours Ten hours Unlimited
Sell on Social Channels
Multiple Currencies  
Automated Sales Tax   100 transactions per month 500 transactions per month
Advanced Shipping  
Customer Support Standard 24/7 customer care Standard 24/7 customer care Priority customer care

Wix Enterprise Plans

Enterprise solutions for large websites have custom pricing. These plans are customized, and you will need to work with a Wix representative directly to tailor a plan for your business needs.

Wix Ease of Use

Wix is an intuitive platform that’s easy to use, even if you have no prior website-building experience. Its drag-and-drop editor is one of the most user-friendly editors on the market. You can add, delete and move elements around your page without having to touch a single line of code. Plus, Wix takes care of all the website hosting and security for you. Should you run into any issues, you’ve got 24/7 support on any paid plan.

Wix Safety and Security

Wix takes website safety and security seriously. It is PCI compliant, which indicates that it fulfills the security requirements set by credit card companies. All Wix websites have an SSL certificate and are automatically backed up. Plus, Wix has a team of experts that monitor its servers 24/7 to prevent any possible threats.

Wix Customer Service and Support

Wix offers 24/7 customer support for all paid plans. Its VIP plans offer priority support. To contact support, you must be logged in to your account, otherwise, you’ll just get directed to the Wix Help Center, which is a large knowledge base for self-service assistance.

Additional Tools and Functionality

Wix Artificial Design Intelligence (ADI)

Wix ADI is a tool that allows you to build a professional website in just a few minutes without having to write any content. With just a few clicks, Wix ADI will create a stunning website that is fully customized for your business. Its designs are based on the information you input about your business, such as your business name, industry and location.

SEO Tools

Wix comes with a built-in SEO tool that helps you optimize your website for Google Search. The SEO tools walk you through the process of optimizing your site step by step. Plus, it provides tips and tricks for improving your site’s ranking.

SEO features include meta tags, canonical tags, robots.txt files, bulk 301 redirects, instant Google indexing, URL structure, patterned meta tags and an XML sitemap. All images are automatically resized, compressed and converted to WebP, which helps your site load faster (important for SEO). One of the coolest features is the ability to make your own site logic. This means you can edit all your SEO data across your pages rather than having to go in and edit page by page.

And with Velo APIs, you can customize your client-side code and override default SEO settings.

App Store and Integrations

Wix AppMarket is a one-stop shop for adding features and functionality to your website. There are hundreds of apps to choose from, ranging from social media tools to contact forms to live chat. You can also find integrations for popular business tools, such as QuickBooks, Shippo, ShipStation, Printful, Get Funding, Craftybase, Google AdSense and Mailchimp.

Mobile App

Wix has a mobile app that allows you to manage your website on the go. With the app, you can create and publish new content, view site analytics, manage orders and customers and offer coupons and sales. The app is available for both iOS and Android devices.


Each Wix Website Plan has storage limits ranging from 2GB to 100GB. Its Business and eCommerce plans start at 50GB and go all the way up to unlimited for its Business VIP plan. If you need more storage, you’ll need to upgrade your plan to a higher tier.

Email Marketing

Ascend by Wix is its email marketing and customer management tool. It’s a separate tool to help capture leads, nurture customers, increase traffic and close more sales. Think of it as a toolkit for managing your business; Ascend includes contacts, inbox, chat, forms, automation and Wix invoices.

Its email editor is drag-and-drop just like its website editor. And if you’re not design-inclined, use one of its designer templates and customize your colors, fonts, backgrounds and videos to make it your own before sending out an email to your list. Create automated drip campaigns and see campaign success with analytics.

Other Notable Benefits

The Wix platform offers excellent design flexibility and powerful features many businesses and entrepreneurs need to run their online businesses. Tailor your online presence for your audience and business needs using both basic and advanced Wix features.

  • Online Scheduling: Allow your clients to book appointments directly online. You can also sell scheduled services through this Wix upgrade feature.
  • Social Media Graphics: Use the Wix Social Post editor and templates to create custom Facebook and Instagram posts; share posts immediately or schedule them to post later.
  • Facebook Ads: Set up paid Facebook ad campaigns with Wix.
  • Help Center: Wix offers an enormous library of support resources.

Top Rated Wix Alternatives

  • Shopify




    Staring $29 per month

    Dropshipping integrations, omnichannel selling, built-in selling features

  • WooCommerce




    Free; $0 to $249 for extensions

    Transform a WordPress site into an online store, online bookings, sell subscriptions

  • Squarespace




    Starting $23 per month

    Free domain and SSL certificate, no transaction fees, award-winning templates

  • Square Online




    Free; $12 per month

    Free site, sell in store, sell on social, multiple delivery options (e.g., pickup, delivery, shipping)

  • Ecwid




    Free; Starting $12.50/month