Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.

The company was acquired by Episerver in October 2020 and in January of 2021 Episerver announced that they were branding the combined company as “Optimizely”.

What is Optimizely?

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Optimizely is a tool in the A/B Testing Analytics category of a tech stack.

Optimizely Price

Optimizely has the following pricing plans:
Starting from: $50000.00/year
Pricing model: Subscription

Who Should Use It

Optimizely has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

Optimizely’s Features

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization
  • Feature flags and controlled rollouts
  • Multivariate testing
  • Powerful Reporting and Results
  • Personalization campaigns
  • Behavioral Targeting
  • Advanced Statistical Modeling
  • Automated traffic allocation
  • REST API
  • Raw data export
  • Analytics integrations

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